Spring Theory connects universities and companies around real, useful projects.
We engage courses from the nation's top universities to create a company-proposed project — and give companies an outside team on a problem that matters.
What companies get
Uncover new ideasTop students and faculty spend months researching, analyzing, and designing solutions for your challenge.
Matched university partnersWe find the right fit between a course and your project — that fit makes all the difference.
A talent pipelineA direct line to top graduate talent and the work they produce.
Spring Theory has worked with over 25% of Fortune 500 companies.
What partners say
"The students proposed some of the same recommendations we had developed independently, and they also presented new ideas that were well grounded and showed solid strategic thinking."
Alan Krantzler · SVP Brand Management, Tumi
"They looked at market strategy, consumer insights, and marketing communications, and gave us a new point of view. The entire experience was fantastic."
Stephen Boulton-Wallace · GM Global Marketing Strategy, Xbox
"The caliber of work was top notch, and partnering with an engaged MBA student group clearly created significant value for us."
Ed Martin · Director, International Consumer Insights
"The professor guided his students through the strategies we provided, then helped them find creative and rigorous analytics approaches that shed new light on our work."
Destry Sulkes, MD · Chief Data Officer
"The ideas were fully integrated, and in some cases broader than we might have conceptualized them ourselves."
Gayle Fuguitt · VP Consumer Insights, General Mills
What we believe
We believe genuine, meaningful interactions go a long way — so we do everything in our power to stay real, humble, and human.
Every collaboration should have a real impact on the company's business goals, with clear shared expectations on goals, process, and responsibilities.
See it in action
Wyndham + Columbia Business School
The Grammy's + Iovine & Young
NDA & IP
All projects are kept confidential and never published unless the client chooses; every deliverable is for the use of the client only. NDA and IP terms adapt to each university's policy and are meant to be company-friendly — most of the time, students sign an NDA.
Who you'll work with
Dmitriy KatselFounder
Debra RischUniversity Partnerships Director
